Hey, where is the Over 50 crowd?

I turned 50 in Napa just a month after moving there from Oregon. Fifty didn’t scare me, just the opposite really.

I was excited.

It was Mother’s Day, 2009 and in an interesting way, I felt like I’d “arrived”. I know most people feel that way at 30, but it took me a bit longer. There is something empowering about being a 50 something year old, and now I’m counting down to 60.

Almost a year ago I started this blog, a Facebook Page and an Instagram account. All on the same day. I can honestly say I had no idea what I was doing or that I’d be sharing my life so openly.

I’ve learned a lot since then, mostly about myself, but also about my over 50 cohorts on social media. I joined a few groups on Facebook and worked on building a following.

I learned that my age group likes Facebook. We are familiar with it and it feels comfortable. Which is why we are taking over.

Next I decided it was time to grow my Instagram account. I’d like to get a big enough following to actually make this thing I do create some income. And you can’t do that with a small following.

My goal is to be what’s called an “Influencer”.

I can see John and I traveling all over (for free) and writing about it, while I also work on my book. He’s a really good writer too, so it would be great fun. I just need to get my Instagram to around 25k followers….easy right?

I was able to get over 1,000 followers pretty quickly, but when I looked at the audience insights for my account, I noticed two things.

  1. Most were in the 25-35 age range
  2. And over half were men

So I went looking for people over 50 to connect with. I found a small group and we all support each other and it’s fun. But I couldn’t seem to find enough over 50 people, so my audience age range would match my own.

Last week I thought, why isn’t there a group of us over 50 using Instagram where we can all connect and share? And just like with most things in my life, I figured if there isn’t one, I should create my own.

So I did.

Are you looking to connect with other Over 50 Instagram users? Join my group and let's connect.

And in a week’s time my account has grown, which is wonderful. But what’s even better is my audience is now 59% women within the age group of 45-60. I’m finding my people.

Starting a Facebook group for Instagramers Over 50 has been a bit of a challenge though. Not to sound ageist here, but Instagram is not in the comfort zone for a lot of the over 50 crowd.

But, just like with Facebook, we will get the hang of it and then look out, because we just might take over Instagram too.

Reader Comments

  1. Cindy Scurry

    I love this initiative! I personally like Instagram so much more than Facebook. I spend significant less time on FB compared to IG. I got more followers for joining your group and I am glad for that. I too would love to be an influencer…actually I think we already are…we just have to get noticed! 😉

  2. Nan Mac

    …AND…the women who’ve joined are so NICE. I’m glad you started it. I just went winging down the Influencer path with my blog and IG a few months ago. 3 or 4. I’m still bumbling around. LOL

  3. Robin LaMonte

    Loretta,

    A lot of what you said was correct about Instagram vs. Facebook.
    My analytics are exactly like yours because people over 50 do not understand why we post selfies all of the time. That turns off so many women in our age bracket.
    Being an influencer to me is more than posting an outfit because our generation isn’t about the clothes as much as the connections we make in midlife. The clothes can be high end or thrifted and people will still follow you because they like you.

  4. Christy B

    Instagram or “IG” is mainly for the younger folks, as you say, but I know you’ll grow your account there and make a positive difference, just as you are on Facebook <3 You are welcome to write a guest post for my blog and include a link to your IG and FB accounts in it, if you like.

  5. Kerry LifeandLoves

    Ohhhh I love this! I am not yet at 50, (Im 45) but find that many of the people I connect with are. I have REALLY struggled on Instagram because for me, my interest isnt fashion, and so many of the 35 plus accounts are outfits of the day etc. Im not knocking that at all, but its not for me. I like travel and books and creative things and gorgeous buildings and interesting places. I need to find all the less fashion people haha!

  6. Julie Augustyn

    Loretta,
    You’re so amazing in so many ways! I’m grateful to be getting to know you through all the social media platforms and truly believe you’ll accomplish and exceed your goal! I’m excited to be along for the ride!

    • Loretta Sayers
      Loretta Sayers

      Thank you Julie. The most amazing thing to come from all this social media, is the opportunity to find and get to know people from all over the world. I am looking forward to meeting in person some day!

    • Loretta Sayers
      Loretta Sayers

      So glad we connected! And, yep, I have a YouTube channel that has about 8 followers. Talk about a slow crawl…

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