I turned 50 in Napa just a month after moving there from Oregon. Fifty didn’t scare me, just the opposite really.
I was excited.
It was Mother’s Day, 2009 and in an interesting way, I felt like I’d “arrived”. I know most people feel that way at 30, but it took me a bit longer. There is something empowering about being a 50 something year old, and now I’m counting down to 60.
I’ve learned a lot since then, mostly about myself, but also about my over 50 cohorts on social media. I joined a few groups on Facebook and worked on building a following.
I learned that my age group likes Facebook. We are familiar with it and it feels comfortable. Which is why we are taking over.
Next I decided it was time to grow my Instagram account. I’d like to get a big enough following to actually make this thing I do create some income. And you can’t do that with a small following.
My goal is to be what’s called an “Influencer”.
I can see John and I traveling all over (for free) and writing about it, while I also work on my book. He’s a really good writer too, so it would be great fun. I just need to get my Instagram to around 25k followers….easy right?
I was able to get over 1,000 followers pretty quickly, but when I looked at the audience insights for my account, I noticed two things.
- Most were in the 25-35 age range
- And over half were men
So I went looking for people over 50 to connect with. I found a small group and we all support each other and it’s fun. But I couldn’t seem to find enough over 50 people, so my audience age range would match my own.
Last week I thought, why isn’t there a group of us over 50 using Instagram where we can all connect and share? And just like with most things in my life, I figured if there isn’t one, I should create my own.
So I did.
And in a week’s time my account has grown, which is wonderful. But what’s even better is my audience is now 59% women within the age group of 45-60. I’m finding my people.
Starting a Facebook group for Instagramers Over 50 has been a bit of a challenge though. Not to sound ageist here, but Instagram is not in the comfort zone for a lot of the over 50 crowd.
But, just like with Facebook, we will get the hang of it and then look out, because we just might take over Instagram too.